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The Afternoon Despatch & Courier is a paper of style and content. Published from Mumbai, and in the streets by noon, it is read by executives in offices, clerks at lunchtime in restaurants, lawyers during court recess, commuters going home in cars, buses, trains.Finally, it is read at home by the families. It is available on all major airlines, national and internationals, with room service in five-star hotels, at clubs and libraries.

The circulation is around 85,000, and hits 1,00,000 on Tuesday and Thursdays, when business and women's extras are carried with the regular paper. The size is tabloid, for easy reading by people on the move, but the editorial contents are serious though not stuffy. There is an efficient editorial team and a range of erudite columnists, all of them big names in journalism, including Khushwant Singh, Dom Moraes, Kuldip Nayar, Arun Shourie, Manohar Malgaonkar. The reader profile is educated and high-income group. The contents range from political news to crosswords, and book and movie reviews to comics.

Its make good advertising sense to include 'Afternoon' in your media plans.